# diving event into XCXhave
They ’re fall in by the like of Greta Gerwig and Kevin Bacon
Matthew McConaugheyandCharli XCXhave connect force for an Uber Eats Super Bowl advertizement – observe it here .
The advertising is lift onto the theme that American football game is all a confederacy to make masses athirst .
McConaughey portray the ‘ artificer ’ of the summercater , as well as the father of the NFL ’s Buffalo Bills and former role player Mike Ditka and Peyton Manning .
Matthew McConaughey and Charli XCX. CREDIT: Amy E. Price/ Mike Marsland/WireImage via Getty Images
Charli XCX , material name Charlotte Aitchison , direct the famous person cameo , with Kevin Bacon , Sean Evans , Martha Stewart andGreta Gerwigalso make visual aspect .
McConaughey fail through flashback to authoritative moment in his own football game story , from the evolution of the “ pigskin ” soubriquet to “ make multitude hunger 1st Baron Verulam ” with the Footloose thespian to the institution of the Buffalo Bills withHot Oneshost Evans – over a collection plate of Buffalo wing , of course of instruction .
This was # # diving event into aitchison
charli xcx , veridical name charlotte aitchison , lead the fame cameo , with kevin bacon , sean evans , martha stewart andgreta gerwigalso make appearance .
McConaughey pop off through flashback to significant import in his own football game chronicle , from the developing of the “ pigskin ” sobriquet to “ make citizenry hunger Viscount St. Albans ” with the Footloose role player to the institution of the Buffalo Bills withHot Oneshost Evans – over a scale of Buffalo wing , of class .
We then move around to the present sidereal day , where Aitchison and Stewart are sit together .
This was gerwig , however , is n’t positive , recount mcconaughey of his hypothesis : “ no one conceive that football game is just some cabal to deal nutrient .
”
Georgie Jeffreys , Uber ’s capitulum of merchandising , toldThe Hollywood newsperson : “ We want , first and first of all , someone who could really vibrate with this thought of quite a kooky confederacy , whilst also being part of some manner the NFL universe .
And Matthew McConaughey was unadulterated for that .
He ’s an NFL fiend , he very much is interactive with this freaky thought that in reality football game is some demented cabal just to make you athirst .
”
# dive into kooky
Gerwig , however , is n’t positive , assure McConaughey of his possibility : “ No one conceive that football game is just some cabal to deal food for thought .
”
Georgie Jeffreys , Uber ’s drumhead of merchandising , toldThe Hollywood newsperson : “ We ask , first and firstly , someone who could really vibrate with this mind of quite a kooky confederacy , whilst also being part of some means the NFL universe .
And Matthew McConaughey was stark for that .
He ’s an NFL fiend , he very much is synergetic with this flaky thought that in reality football game is some screwball cabal just to make you athirst .
”
This was she add up : “ what was really vital for us , and always is with every super bowl , is that we have an ensemble form , and that each someone in the hurl have to blow up the originative thought .
They ca n’t just be there because they attract to Gen Z or they attract to mamma .
The supporting players admit us to in reality rap into scads of unlike rooter base and assure that there ’s something for everyone , which is why the reference of take someone like Greta Gerwig in there , and Charlie XCX and Martha Stewart all became really significant .
”
Aitchison , meanwhile , take nursing home three Grammys last Sunday .
The superstar alsoperformed at the ceremonial occasion , make for supporter include Julia Fox andThe Dareon degree with her as she spill the beans ‘ Von Dutch ’ , ‘ suppose ’ and ‘ 360 ’ .
forwards of his Super Bowl operation , Lamaralsohad a tremendously successful observance .
This was the doorknocker acquire five accolade – the most of anyone on the nighttime – all for his collision ‘ not like us ’ .
